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Threat Monitoring - Facebook Post Takedown Guide

Use this guide to request removal of a specific Facebook post that misleads users, impersonates your brand, or infringes your IP. If the same profile repeatedly posts abusive content or pretends to be you, consider a profile/Page takedown as well (see our separate profile takedown guide).

1) Gather Evidence (before you file)

  • Direct post URL (open the post, copy the address bar link).
  • Screenshots showing the problematic text, images, or links (include the post author and timestamp).
  • Any off-platform link used in the post (short links expanded) and why it’s deceptive or infringing.
  • Your official references: company website, official social pages, and support contacts.
  • IP proof (if applicable): trademark registration details or copyright ownership of the misused material.

2) Report the Post on Facebook (recommended first step)

  1. Open the offending post → click the  (More) icon.
  2. Select Find support or report post.
  3. Choose the best category:
    • Scams/Fraud or False Information for phishing, fake support, or deceptive sales.
    • Pretending to be someone / Impersonation if the post claims to be from your brand or staff.
    • Intellectual Property if the post misuses your logo, brand name, or copyrighted content (see legal forms below).
  4. Attach your screenshots and paste exact URLs (post and external links). Provide your official website/socials to verify authenticity.

In-product reporting is Meta’s preferred channel for post-level enforcement and is typically the fastest route.

3) Use Legal Forms for IP Infringement (when applicable)

  • Trademark infringement (brand name/logo): Submit Meta’s trademark report with your registration number, owner name, and the infringing post URL(s). Help Center: Trademark reporting
  • Copyright infringement (images, text, video you own): File a copyright (DMCA) report; include links to your original work and the specific post URL(s). Help Center: Copyright
  • Frequent abuse? Consider applying to Meta’s Brand Rights Protection for streamlined detection and bulk submissions. Brand Rights Protection
Tip: Explicitly map evidence to harm: “This post uses our logo and links to a look-alike domain to solicit payments; our real site is [your domain].”
 

4) What to Include in the Report (content that helps reviewers)

  • Clear description: who is harmed and how (customers misled, brand confusion, phishing attempt, IP misuse).
  • All relevant URLs: the post URL, any linked domains (expanded), and your official channels for comparison.
  • Screenshots with timestamps and visible profile name/handle.
  • IP proof (if used): trademark certificate/registry link or copyright ownership attestations.
  • Contact email at your domain for case updates.

5) After You Submit: Track, Follow Up, Escalate

  1. Track status: Check your Support Inbox (Account menu → Help & support → Support inbox) for Meta responses.
  2. Reply to Meta’s case email if asked for more details (add new screenshots/URLs).
  3. If action stalls:
    • Re-submit with tighter evidence (e.g., side-by-side of official vs. fake domain, or proof of mark ownership).
    • If you have access, open a Meta Business Help Center ticket and reference your report ID.
    • For repeat offenders or broader deception, proceed with a profile/Page takedown (see our separate guide).

6) Internal Next Steps (recommended)

  • Notify customer-facing teams with a brief “known scam/post” note and safe talking points.
  • Publish/point to an “official accounts” page on your site; include it in your reports.
  • Record the timeline and case ID for future escalations and repeat-offender tracking.

Sources & References

Note: Menu labels and forms can change. If a link or option differs, search the Meta Help Center for the same topic title and include the evidence described above.