Threat Monitoring - Facebook Post Takedown Guide
Use this guide to request removal of a specific Facebook post that misleads users, impersonates your brand, or infringes your IP. If the same profile repeatedly posts abusive content or pretends to be you, consider a profile/Page takedown as well (see our separate profile takedown guide).
1) Gather Evidence (before you file)
- Direct post URL (open the post, copy the address bar link).
- Screenshots showing the problematic text, images, or links (include the post author and timestamp).
- Any off-platform link used in the post (short links expanded) and why it’s deceptive or infringing.
- Your official references: company website, official social pages, and support contacts.
- IP proof (if applicable): trademark registration details or copyright ownership of the misused material.
2) Report the Post on Facebook (recommended first step)
- Open the offending post → click the ⋯ (More) icon.
- Select Find support or report post.
- Choose the best category:
- Scams/Fraud or False Information for phishing, fake support, or deceptive sales.
- Pretending to be someone / Impersonation if the post claims to be from your brand or staff.
- Intellectual Property if the post misuses your logo, brand name, or copyrighted content (see legal forms below).
- Attach your screenshots and paste exact URLs (post and external links). Provide your official website/socials to verify authenticity.
In-product reporting is Meta’s preferred channel for post-level enforcement and is typically the fastest route.
3) Use Legal Forms for IP Infringement (when applicable)
- Trademark infringement (brand name/logo): Submit Meta’s trademark report with your registration number, owner name, and the infringing post URL(s). Help Center: Trademark reporting
- Copyright infringement (images, text, video you own): File a copyright (DMCA) report; include links to your original work and the specific post URL(s). Help Center: Copyright
- Frequent abuse? Consider applying to Meta’s Brand Rights Protection for streamlined detection and bulk submissions. Brand Rights Protection
Tip: Explicitly map evidence to harm: “This post uses our logo and links to a look-alike domain to solicit payments; our real site is [your domain].”
4) What to Include in the Report (content that helps reviewers)
- Clear description: who is harmed and how (customers misled, brand confusion, phishing attempt, IP misuse).
- All relevant URLs: the post URL, any linked domains (expanded), and your official channels for comparison.
- Screenshots with timestamps and visible profile name/handle.
- IP proof (if used): trademark certificate/registry link or copyright ownership attestations.
- Contact email at your domain for case updates.
5) After You Submit: Track, Follow Up, Escalate
- Track status: Check your Support Inbox (Account menu → Help & support → Support inbox) for Meta responses.
- Reply to Meta’s case email if asked for more details (add new screenshots/URLs).
- If action stalls:
- Re-submit with tighter evidence (e.g., side-by-side of official vs. fake domain, or proof of mark ownership).
- If you have access, open a Meta Business Help Center ticket and reference your report ID.
- For repeat offenders or broader deception, proceed with a profile/Page takedown (see our separate guide).
6) Internal Next Steps (recommended)
- Notify customer-facing teams with a brief “known scam/post” note and safe talking points.
- Publish/point to an “official accounts” page on your site; include it in your reports.
- Record the timeline and case ID for future escalations and repeat-offender tracking.
Sources & References
- Meta Help Center — Find support or report a profile/post
- Meta Help Center — Trademark reporting on Facebook
- Meta Help Center — Copyright on Facebook (reporting overview)
- Meta Business Help Center — Brand Rights Protection Program
Note: Menu labels and forms can change. If a link or option differs, search the Meta Help Center for the same topic title and include the evidence described above.