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Threat Monitoring - Facebook Profile Takedown Guide

Use this guide to get an impersonating or IP-infringing Facebook profile removed. It covers the evidence to gather, where to file reports, and how to follow up and escalate

1) Gather Evidence (before you file)

  • Profile URL (copy from the browser address bar).
  • Screenshots showing the misuse (name, username, bio, profile photo, contact details, posts, or links that imply official status).
  • Official proof of brand/identity you control:
    • Your official website URL and contact page.
    • Links to your official Facebook/Instagram pages (if any).
    • For trademark claims: registration number, jurisdiction, owner name, and specimen (certificate or registry link).
    • For copyright claims: a link or description of the original work and where it’s authorized to appear.
  • Contact & authority: a business email at your domain and a statement that you are authorized to act for the rights holder.

2) Choose the Right Reporting Path

A. Report Impersonation inside Facebook (fastest for “fake account”)

  1. Open the offending profile → click the ⋯ menu (or More).
  2. Click Find support or report → choose Pretending to be someone (or the closest option).
  3. Submit with your screenshots and official URLs.

This built-in route is Meta’s preferred channel for fake/impersonation accounts and can be used even without a registered IP.

B. File an IP Infringement report (Trademark or Copyright)

Use Meta’s legal forms if the profile misuses your protected IP (logo, brand name, copyrighted images/text):

  • Trademark infringement: Submit via Meta’s form. Prepare the registration number and owner details. Policy overview • Help Center: Trademark reporting
  • Copyright infringement (DMCA): Use Meta’s copyright report form with links to the original work and the infringing profile. Help Center: Copyright
  • Brand Rights Protection (BRP): If you regularly face abuse, apply for BRP to bulk-report infringements. Meta BRP program
Tip: If the profile links to a phishing/cloned domain (e.g., a look-alike of your site), include that URL and any customer harm you can document.
 

3) How to Fill the Forms (what to say)

  • Describe the violation plainly: “This profile falsely claims to represent [Brand] and uses our registered trademark/logo without permission.”
  • Identify the official channels: “Our official website is [URL] and our verified Facebook page is [URL].”
  • Map evidence to the misuse: “Screenshot 1 shows our logo used as their profile picture; Screenshot 2 shows bio text stating ‘Official [Brand] Support’.”
  • Attest authority & contact: provide a reachable business email at your domain and acknowledge accuracy under penalty of perjury (required for IP forms).

4) After You Report: Track, Follow Up, Escalate

  1. Track status: Check your Support Inbox in Facebook (Account menu → Help & support → Support inbox) for Meta responses and any requests for more info.
  2. Respond promptly if Meta asks for clarifications (e.g., better screenshots or registry links).
  3. If action stalls:
    • Re-submit with clearer evidence tying the profile to brand deception (explicit language, logo misuse, phishing link).
    • If eligible, engage Meta Business Support (for Business/Ads accounts) and reference your report ID.
    • Enroll in Brand Rights Protection for ongoing enforcement if you qualify.

5) Internal Next Steps (recommended)

  • Publish a short “official accounts” page on your site and link it in reports to prove authenticity.
  • Warn support/sales teams to watch for confused customers and collect examples (messages, screenshots) as additional evidence.
  • Record the timeline (report date, report ID, action taken) for future escalations or repeat offenders.

Sources & References

Note: Meta’s menu labels and forms change from time to time. If a link looks different, search the Help Center for the same topic title and include the same evidence described above.